FC
Frédéric Chouquet-Stringer
ZENOTHEQUE
Description
Because I love wine!! This is the reason why I decided to start my own business in the non-alcoholic wine business sometimes ago, as I am fully sure that many many consumers will be, and are already, looking for solution to drink less alcohol. No matter if for health reason or just because sometimes, one’s do not want to drink alcohol.
As I started looking into this business, I discovered just some very few good products and loads of poor industrial ones, made by people who really do not care about wine at all.
I decided that I had to change this and become the expert for non-alcoholic wines in Europe with the target to make great non-alcoholic wines available to the consumers.
The first difficulty? Well, to make great products available, you need first to have great products.
And the offer was “so so”… I had to go further and started to learn a lot about de-alcoholisation, the technologies available and the people offering and using them.
I am convinced that there are 3 keys to a great wine: the grape variety, the “terroir” and the know-how of the winemaker. So, to make a great alcohol free wine I needed to develop a dealcoholisation offer which would be attracting for great winemakers.
Sounds easy? Well, not really because de-alcoholisation is mostly made for huge volumes and not really taking care of quality.
But I, and actually I now can say “we”, did it!
We are now working with 4 technologies, able to do some very small volume tests and start the production with volumes that are easy to do for almost every winemaker.
This first step is taken and we are cooperating with more and more wineries, in Germany, in France and soon in Italy.
Parallel to this, we developed our Webshop (www.non-alcoholic-from-the-winemaker.com) and launched its German version (www.alkoholfrei-vom-Winzer.de) and are working on a daily basis to widening the distribution footprints of the products of our winemakers.
Then, to fulfil our vision, there are 3 steps needed:
1- develop great products with great wineries and top and adapted technologies.
2- make those products available to the distribution (wine specialist, restaurants / hotels,…)
3- and to the consumer online.
I am proud to say: we are on our way and moving fast forward! Because we love wine!
linkedin.com/in/frederic-chouquet-stringer-1b77b6
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