Training : Strengthening Your Marketing Strategy
Description
Educational Objectives :
Understand the key concepts, thoroughly analyze the stakes of marketing, and its role within the company
Integrate the marketing approach into the company's performance strategy
Analyze the functioning, language, and tools of marketing
Educational Program :
History of Marketing
What is Marketing?
Its Objectives
The Role of Marketing in the Company
The Evolution of Marketing with the Digital Revolution
Targeting and Defining Your Marketing Strategy
Segmentation
Marketing Information System
Targeting and Defining Strategy
Positioning
Qualitative and Quantitative Market Research
Operational Marketing
Discovering, Understanding, and Practicing the Marketing Approach
Ansoff
BCG
SWOT
Porter's Forces
Value Chain
McKinsey
PESTEL (Political, Technological, Ecological, Legal)
Session Summary :
Reflection and observation on the challenges and practical applications that each trainee can implement in their environment
Proposal of concrete actions: market research, value creation through highlighting the company's key success factors.
