Training : ENTERING WINE TOURISM
Description
Educational Objectives
Understand expectations within wine tourism
Learn the structure and organization of the tourism industry
Analyze competing offers
Develop a unique wine tourism offering
Create storytelling to enhance the offer
Educational Program
Understanding Wine Tourism Dimensions
Insights from tourism professionals, wine experts, tourists, and local communities
Overview of Tourism in France and Visitor Expectations
Understanding the organizational structure and visitor needs
Competitive Benchmarking
Analysis of current wine tourism offers within and outside the region
Welcoming an International Clientele
Adapting hospitality approaches for international visitors
Customer Profiles and Management Techniques
Identifying client types and building loyalty among individual and professional clients
Communication Channels
Advertising, collaboration with tourism professionals, and social media strategies
Developing a Wine Tourism Offer
Building an offer based on the history of a wine estate, with planning for staff and budget
Pricing and Markup Strategy
Pricing visits, events, wine, souvenirs, and home delivery
Foundations of Storytelling
Crafting a narrative to connect with visitors
Space Preparation and Use
Organizing spaces for tours, sales, and display of products
Event Organization and Implementation
Event setup, ...
