Training : RECEPTION AND SALES AT THE CELLAR
Description
Educational Objectives
Master visitor reception and learn sedentary sales techniques
Drive additional sales with both professional and private clients
Share skills and positive attitudes with colleagues and team members
Educational Program
Concept of Cellar Reception
Creating a welcoming and dynamic setup for cellar sales
Building the In-store Offering
Product range, accessories, and services
Practical exercise: create a catalog of promotional offers and a timeline
Store Animation and Sales Approaches
Different sedentary sales types: direct sales, trade shows, and traditional stores
Managing interactions with international clients
Understanding Customer Profiles and Loyalty Building
Recognizing diverse customer profiles and strategies for each
Event Organization and Store Promotion
Planning and executing events, including preparation, timelines, and performance indicators
Product Life Cycle and Market Trends
Understanding product life stages (launch, growth, maturity, decline)
Insights into market trends, consumer expectations (B2C), and buyer profiles (B2B)
Sales and Team Management
Team scheduling, recruitment, stress and conflict management, team integration, training, and retention strategies
