Training : ENGLISH FOR THE WINE INDUSTRY
Description
Educational Objectives
Communicate effectively in English to export wine products
Master English for wine tourism and hospitality
Conduct a guided wine tasting in English
Educational Program
Foundations of Cross-cultural Management
Understanding the specific needs of an international clientele
Essential Wine Vocabulary
Key terminology related to wine and viticulture
Emailing in English
Crafting professional emails for international clients
Organizing a Vineyard and Cellar Tour
Key vocabulary and phrases for guided visits
Introduction to Wine Tasting and Description
English terminology for wine tasting notes
Food and Wine Pairing Vocabulary
Essential culinary terms for pairing discussions
Brand Promotion and Trade Shows
Presenting the brand in English at events and exhibitions
Wine Sales and Professional Outreach
Developing an effective sales pitch and phone communication
Wine Marketing in English
Labels, product sheets, and other marketing materials
Communication Channels
Advertising, working with tourism and wine professionals, and social media
Wine Tasting of Six Varieties
Practical session to practice wine description and tasting etiquette in English
